Need Customers But Not Sure How To Get Them?
Lean Marketing is a business which exists to grow all types of businesses through cost effective marketing methods. Companies develop innovative and powerful products and services, yet find it difficult when trying to attract new customers. We all understand that new products and services are irrelevant if customers don’t become aware of the need/want to purchase them. In addition, businesses with existing advertising campaigns may simply find they are not reaching their targeted audience and spend fortunes on traditional advertising methods which still do not achieve satisfactory results.
Achieve ROI With Targeted Advertising Spend
Lean Marketing focuses on a more modern digital approach to generate leads, while showing more of a return on marketing investment. We attract existing searches for your products and services while guiding you on other digital strategies to maximise your effort. We understand that start ups, small to medium enterprises and any business for that matter is highly Cash Flow conscious and thus keep things lean while delivering your results.
How Can We Help?
We have a number of years experience in developing marketing strategies for both larger Corporates and Smaller businesses. Each have their own individual requirements and budgets which need to be met over a certain period. Formalising your marketing plan is always advised to accurately measure your outcomes. Lean Marketing develop formal or simple marketing plans to suit any business requirements.
In a recent study conducted by World Wide Worx and Fuseware, as of March 2016, there are 13 million Facebook Users, 7.4 million Twitter users, 8.28 million Youtube users and 2.68 million Instagram users in South Africa alone. It’s therefore quite necessary to have some sort of social media presence whereby you can target your specific audience. Lean Marketing sets this up for your business while guiding you on the most suitable and attractive content.
One of the most cost effective forms of advertising. Instead of pushing advertising onto consumers who are not interested or in need of your products/services, Google Adwords focusses on targeting the consumers already searching for your products. We research keywords which are relevant to your products/services and use strategies to get the most reach with the minimum amount of spend. Measures can also be implemented in Google Analytics to ensure your advertising spend is achieving a beneficial return of investment.
SEO (Search Engine Optimisation)
92% of Google Searches never look at the second page. We provide you with tips and techniques to help you improve your Search Engine Optimisation. Once your presence is established, searchers will find you through “organic” searches, meaning your business will be less reliant on Google Advertising. Google has developed algorithms to continuously provide searches with the most relevant content available. Our techniques ensure that your website is always relevant to searches which are aligned with your products/services.
Lean Marketing is a passionate team of freelancers who use their individual strengths in all aspects of digital marketing to deliver on our customer needs. In a virtual world – which is highly dynamic – we remain up to date with the latest techniques and trends in order to achieve the best results.
We’re based in Johannesburg, South Africa and being agnostic have the ability to work with Global Clients at market leading rates. We aim to fully understand the client’s business and brief, before entering into any commercial strategy and relationship to ensure both your team and ours are 100% aligned.
Drop us a line and let’s get started…